Below are a few rough drafts and ideas which I was brainstorming for the Bata Industrials advert which will be appearing in the December issue of the Mining Magazine publication.
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Number 3 was the final design which senior management and the Bata Industrials brand manager chose to run with. In my opinion it is cleaner and more effective as it tells the Bata Industrials story better. Firstly and foremost we see the product being the focal point. As your eye runs through and process the ad, the reader will pick up that Bata Industrials does not only cater for the mining industry but numerous high-impact work environments
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