Pata Pata

HISTORY

The PATA PATA brand was established in Kenya by Bata in 1981. We saw the opportunity for the PATA PATA brand in RSA, and negotiated to purchase the brand from Niven Clothing in 2014. Since then, our product development centre in Guangzhou, China, have designed a new collection of thongs, now branded PATA PATA which will be distributed globally by Bata companies. With the tagline “FEELING GOOD” we plan to position Pata Pata in the RSA market as a quality branded thong at an affordable price.

I was responsible for all the marketing material for Pata Pata. I re-invented and re-made the corporate identity for the brand, keeping within the tagline of "feeling good". Below is a brief overview of the brand in-store advertising.

HEADERS

HANGING MOBILES

POSTERS

DISPLAY CUBES

FSU