Bata Industrials - Bata tech+

Bata Industrials is another brand which i work on at Futura footwear. It is a specialsized division of the Bata Shoe Organization which has been producing high quality footwear for over 100 years. Bata Industrials has production facilities throughout the world and is presently in over 40 countries across 5 continents. Below are a series of email able adverts which explain the shoe technology which goes into Bata Industrials products. I called this series of adverts Bata tech+.

Power Hanging Displays and Mobiles

Whilst creating in store advertising and branding I found that majority of the floor space in a store is used up by counters, shelving and racks for their products which are being sold. An ideal alternative to doing display stands and P.O.P displays is using drop down posters, hanging display boards and mobiles. Positioned strategically within the store to draw the customers attention to a certain region to where Power Footwear  will be shelved or on sale.

Men :

Ladies:

 

Power Bowls Shoes

Product design and development plays a important roll in my job and one of my latest developments has been bowls shoes for men and women. These shoes need to be white and have green soles as per the grass bowls standard requirements. This white upper ties in with their white uniforms/sports cloths which they use to play in and the green sole ensures that they do not damage, scuff or mark the grass bowling green.

Men's tech pack:

Ladies tech pack:

Power Poster

Tying in with the previous post about Power Footwear's concept stores. Here are a few examples of artwork which may be used as in store branding and advertising.

Product Driven Posters:
Mens:

Ladies:

Power Footwear in store branding and displays

As a part of my new job at Futura footwear I am resposible for the graphic design of the following in house brands: Power, Pata Pata, Northstar, Tomy Takkies, College, Toughies, and Bata Industrials.

The following imagery is all the in store branding and advertising i have done for the new Power Footwear season.

Store Concepts:

Corner Surf Shop Muizenberg CT

The Corner Surf Shop in Muizenberg Cape Town hosted a competition and sent it as a challenge out to all the surf brands which they have in store. The challenge was to take the existing window branding and mock up your own installation . The winning imagery and brand will get the window to advertise in.
Below is a picture of the window:

I mocked up 3 options for the store owner to choose from for the Rip Curl brand.
Or second option was the winner and is going to be installed in the store window.
Imagery is as follows:

Rip Curl Eyewear

I have had the privilege of working on Rip Curl's new print ad's which are focus on launching three new styles of prescription frame glasses. Below are the three ad's , one for men, ladies and kids .

Also as a part of this new launch i was responsible of designing a in store banner. This banner will hang in an optometrist or inside a store which sells perception frames. The artwork for this banner is as follows.